Unlikely video star outshines trade big-guns at WTO ministerial conference

Imagine. What if these viewing figures show where the WTO is heading?

By Peter Ungphakorn
POSTED JUNE 21, 2022 | UPDATED SEPTEMBER 16, 2022

The World Trade Organization’s Ministerial Conference ended two days late on Friday morning (June 17, 2022), the concluding session pushed back by stamina-draining and sometimes chaotic round-the-clock haggling, drafting and redrafting.

And yet this was supposed to be a streamlined meeting. The important-sounding “plenary sessions” were scrapped, replaced by pre-recorded videos so that ministers and their delegations wouldn’t have to pop out of sessions on real substance to talk platitudes to a near-empty room.

As Robert Wolfe and I wrote a while ago:

“After the stars of the show have made their statements on the opening day — the host dignitary, director-general, guest speaker, ministers from the US, EU, and China — the plenaries retreat to a much smaller room for speeches by the rest of the ministers.

“Often the only delegates present are from the minister’s own team. The conference TV camera zooms in on the minister, leaving the empty seats invisible. Ministers may think they are making important statements for the record. No one else cares one jot, except perhaps the audience back home.”

Last week’s video statements can be watched by anyone with an internet connection and a phone or computer, anywhere in the world.

They are all here, all 150 of them.

So how did those video statements fare?

Bearing in mind that in almost all cases the texts can be read without spending time on the videos, the viewing numbers of people all over the world are not really any bigger than the in-room audiences when the statements are delivered in person.

For example, how many watched the minister usually considered to be the most powerful in the WTO, US Trade Representative Katherine Tai?

Go on, have a guess.

Screenshot of Tai making her statement
How many watched? US Trade Representative Katherine Tai delivers her statement

By Monday afternoon (June 20, 2022), a week after the videos were posted, 252 people had watched Tai’s video.

Two hundred and fifty-two.

And Tai’s viewing figures were the third best out of all 150 statements.

She was beaten by Nepal (267) and, wait for it …

… Grenada, with a whopping 1,897.

Yes almost two thousand people, almost 10 times the number who watched Tai, watched the statement from Grenada.

Why? Grenada didn’t even send a minister.

The statement was delivered by its Ambassador, Extraordinary and Plenipotentiary, and Permanent Representative to the World Trade Organization, His Excellency Justin Sun.

(Google him.)

These are the top 10 viewing figures.

  1. Grenada – 1,897
  2. Nepal – 267
  3. USA – 252
  4. China – 188
  5. Benin – 162
  6. India – 150
  7. Russian Federation – 134
  8. Ukraine – 105
  9. Kazakhstan – 99
  10. South Africa – 98

If you Googled H.E.Justin Sun, you’ll have seen he’s a really big shot in cryptocurrency. He has 3.3 million followers on Twitter.

How did he become Grenada’s ambassador to the WTO?

It’s a long story. A very long story. From China via South Korea to the US and on to various jurisdictions, mainly islands. You can read it all here.

This bit is relevant:

“Sun also announced he’s now Grenada’s ambassador to the World Trade Organization, where he says he’ll advocate for favourable cryptocurrency policy.

“Because of the new title, one of his senior employees issued proper guidance to workers on Slack for how to correctly refer to Sun as ‘his excellency.’ Former employees speculated the ambassadorship is a play for diplomatic immunity. But so far, he’s most notably used his public office to promote Tron.

“Sun met with Russia’s representative to the WTO after their military invaded Ukraine and tweeted, ‘We discussed humanitarian use case of how blockchain like Bitcoin/TRON can be implemented for Russian civilians who lack access to financial payment system.’ The tweet was later deleted. 

“(A spokesperson for the WTO said they were not aware of this event and thus had no comment. They also said the WTO has no right to bar any representative from meetings and they had no further comment.)”

E-commerce was a big issue at the Ministerial Conference. But if anyone watching (or reading) Sun’s statement was looking for signs of a proposal on cryptocurrency in the WTO, they would have been disappointed.

Just boring old stuff about Caribbean allies, the pandemic, and SIDS — small island developing states.


PS. On August 29, 2022, Swiss-German business newspaper Handelszeitung reported that the Swiss Government had withheld diplomatic status from Justin Sun. Contacted by this blog, the Swiss Foreign Ministry said it does not comment on individual cases.


Updates:
September 16, 2022 — adding the PS on Switzerland declining to give Justin Sun diplomatic status

Image credits:
Stars | Greg Rakozy, Unspalsh licence