If Americans are confused about Gruyère cheese, blame the French

Or how to start a war among trade geeks

It’s war: don’t talk about geographical indications
It’s war: don’t talk about geographical indications

By Peter Ungphakorn
POSTED JANUARY 13, 2022 | UPDATED JANUARY 29, 2022

“If you’re new to trade and want to know how to start a brawl between trade people — Simon has the answer.”

That tweet, accompanied by a riotously animated GIF of a bar fight, came from Greg Messenger, associate professor at Bristol University Law School.

“Simon” is another trade law guru, Simon Lester, whose CV includes a stint in the WTO Appellate Body Secretariat.


Let’s keep up the erosion & make all cheese terms generic!

Simon Lester

“GI Simon,” punned a third trade law guru Holger Hestermeyer of The Dickson Poon School of Law, King’s College London.

Lester had tweeted the outcome of a court case as reported on NBC News: “decades of importation, production, and sale of cheese labeled GRUYERE produced outside the Gruyère region of Switzerland and France have eroded the meaning of that term and rendered it generic.”

That quote already contains a lot that is inflammatory in trade. Lester added a couple of gallons (US, of course, 3.785411784 litres each) of gasoline to the flames: “Let’s keep up the erosion & make all cheese terms generic!”

Continue reading “If Americans are confused about Gruyère cheese, blame the French”
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Spot the difference: US tariffs on Scotch are not part of a tariff war

BBC Question Time was wrong about tariffs. It matters.

By Peter Ungphakorn
FROM UK TRADE FORUM, JANUARY 24, 2020 | UPDATED DECEMBER 9 2020

On January 23, 2020, Fiona Bruce, the host of Question Time on BBC TV, repeatedly and wrongly confused US tariffs on Scotch whisky with the US threat to raise tariffs on cars if Britain taxes digital technology companies.

The mistake matters because UK-US trade talks are likely to feature regularly over the coming months, not least on Question Time. Continue reading “Spot the difference: US tariffs on Scotch are not part of a tariff war”